The world of retail is constantly changing, and perhaps nowhere is this truer than in the online world. Brand equity can no longer be bought, as customers are now turning to social media, online reviews, e-commerce and more when it comes to the retail sector.
This 16-page white paper looks at the most efficient way to turn your customers into brand champions, and the many benefits of doing so.
- Meet the new breed of consumer
- Who owns your brand?
- Winning new customers and building brand awareness through social media
- Gaining priceless operational insights through 'dark data'
- Business implications of focusing time and effort on your online reputation
- A plan for action moving forward into 2018 and beyond